Christine Sayo, Kenya

Christine Sayo is a passionate communications specialist and environmentalist from Kenya.
She is a lover of human rights and advocates for the rights of women and girls. Christine has been working in the NGO space for over fifteen years and has a dream to write and produce a TV show about non-profit organizations.
In this episode, Christine Sayo discusses:
– why she began calling herself an environmentalist when working on her Master’s Degree and working for a non-governmental organization producing a show on environmental issues…
– facing the challenge of breaking down jargon so people can better understand environmental issues…
– for her Master’s thesis, focusing on how the media can best communicate about environment issues…
– having her thesis published and being recruited by the environmental movement, Let’s Do It! World, to be a representative in Kenya…
– in 2016, launching the non-profit Let’s Do It! Kenya …
– hosting the first “cleanup” day in Kenya and having 20,000 people participate…
– the importance of engaging young people to drive change…
– traveling to different countries to discuss environmental challenges and solutions…
– the reminder that “every small step counts”…
– with her colleagues working in other countries, championing the successful effort to have the United Nations declare September 20 as World Cleanup Day…
– discovering that many of the grassroots efforts to conserve the environment were being led by women and young girls…
– working to have these women and girls included in decision-making spaces…
– the importance of mentorship and coaching.